I review product-page and ad claims for gut-health and wellness supplement brands. You get an evidence summary, safer wording options, and new ad angles — before Meta, Google, or the FTC flag them.
Meta now reviews the claim, not just the product category. One risky line can get an ad rejected, an account restricted, or a regulator's attention.
Health claims like "cures bloating" or "boosts immunity" trigger platform review. Brands lose creative time and ad spend.
The ad says one thing. The landing page says another. Meta reviews the whole funnel — mismatch creates risk.
Health claims need competent and reliable scientific evidence. Testimonials are not evidence. Weak claims create legal risk.
Full regulatory dossiers cost thousands and take weeks. Most D2C brands need a fast, claim-level check — not a 50-page report.
For every claim you send, I give you a clear answer: what the evidence says, what wording is safer, and what new angles you can test.
For each claim: ingredient, dose, and a plain-English summary of what the research actually supports — with study links.
I flag claims that read as disease-treatment, unsupported potency, or platform-risk wording — based on Meta, Google, and FTC guidance.
For every risky claim, 2–3 rewritten versions that keep the selling point but reduce platform and regulatory risk.
2–3 fresh angles per product built on what the evidence actually supports — so your creative team has something new to test.
I compare your ad copy to your landing page and flag contradictions that can hurt both conversions and platform review.
Claims ranked high / medium / low risk, so your team knows what to fix first — not a wall of text.
This is a sample on a made-up claim, built from public research. It is not a real client's work. Your review will use your own product label, strain, dose and ads.
This claim has three parts. I checked each one.
| Part of the claim | What the research says | Risk level |
|---|---|---|
| “Probiotic” (any probiotic) | Effects depend on the exact strain. Two products called “probiotic” can give different results. | High if the strain is not named |
| “Reduces bloating” | Studies mostly tested people with IBS, not everyone with bloating. Evidence is mostly low or very low certainty. | High if shown to a general audience |
| “In 2 weeks” | I found no strong support for a fixed 2-week result. Trials usually run over several weeks. | High (a time promise) |
To be reviewed with a regulatory or legal adviser.
| Angle | Idea | Measure |
|---|---|---|
| Trust | “Why the strain name matters” | Hook rate, comments |
| Education | “What 82 trials tell us (and don’t)” | CTR, watch time |
| Routine | “A simple daily habit, no big promises” | CTR, add-to-cart |
Test one change at a time and compare against your current best ad.
Send me your product page, up to 5 live ads, and the claims you want checked.
I review each claim against published studies, ingredient doses, and current Meta / Google / FTC guidance.
A clear 1-page-per-claim format: evidence summary, risk level, safer copy, and new angles.
I explain the findings in simple written notes, and answer your team's questions by email or chat. No call needed.
This service provides marketing research and claim-review support only. It is not legal, medical, or regulatory advice. I do not guarantee Meta or Google ad approval, account recovery, or any specific business result. Final responsibility for ads, claims, and platform compliance remains with the brand and its legal or regulatory advisors.
Email me at rajkumardhankhar645@gmail.com or connect on LinkedIn. Include your product page link and the claim you want checked. I'll reply within 24 hours.